top of page
  • Writer's pictureMAXST

Why Every Organization Needs an AR Strategy

Updated: Oct 25, 2023

"AR will become the new interface between humans and machines."

(by Michael E. Porter and James E. Heppelmann)

Let's look at this article to see why every organization needs an AR strategy.

There is a fundamental disconnect between the wealth of digital data available to us and the physical world in which we apply it. While reality is three-dimensional, the rich data we now have to inform our decisions and actions remains trapped on two-dimensional pages and screens. This gulf between the real and digital worlds limits our ability to take advantage of the torrent of information and insights produced by billions of smart, connected products (SCPs) worldwide.

Augmented reality, a set of technologies that superimposes digital data and images on the physical world, promises to close this gap and release untapped and uniquely human capabilities. Though still in its infancy, AR is poised to enter the mainstream; according to one estimate, spending on AR technology will hit $60 billion in 2020.

AR will affect companies in every industry and many other types of organizations, from universities to social enterprises. In the coming months and years, it will transform how we learn, make decisions, and interact with the physical world. It will also change how enterprises serve customers, train employees, design and create products, and manage their value chains, and, ultimately, how they compete.

In this article we describe what AR is, its evolving technology and applications, and why it is so important. Its significance will grow exponentially as SCPs proliferate, because it amplifies their power to create value and reshape competition. AR will become the new interface between humans and machines, bridging the digital and physical worlds. While challenges in deploying it remain, pioneering organizations, such as Amazon, Facebook, General Electric, Mayo Clinic, and the U.S. Navy, are already implementing AR and seeing a major impact on quality and productivity. Here we provide a road map for how companies should deploy AR and explain the critical choices they will face in integrating it into strategy and operations.

Watch this video to see what the free HBR Augmented Reality app can do. Then, to experience it firsthand, download it from the App Store (iOS) or Google Play (Android) and point your mobile device at the target images in the November–December issue of the magazine or in the reprint of this article.

For more information on this article, please click the link below👇

Source: (Harvard Business Review website)

Please contact MAXST if you need an AR strategy as well!

You can contact us at or visit our website

Recent Posts

See All


bottom of page